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Posts related to ‘recall effectiveness’

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November 17, 2020
Applying behavioural science to recall effectiveness

The UK’s ministerial Department for Business, Energy & Industrial Strategy (BEIS) published a study last month into product recall effectiveness. Designed to provide insights to support increasing the effectiveness of product recall in action, the st…

November 17, 2020
Blog
March 19, 2020
Chris Harvey
VP, crisis solution
Recalls during the COVID-19 pandemic

First and foremost, we hope you and everyone close to you are well. We’re living through an unprecedented time and hopefully, you’re able to find some calm and maintain connections. Like each of you, we’ve been working through the COVID-19 crisis,…

March 19, 2020 by Chris Harvey, VP, crisis solution
Blog
February 02, 2020
Seafood recalls spike amid food poison fears

Four countries have flagged food poisoning concerns in consignments of oysters this week. France, Denmark, Spain and the United Kingdom notified authorities and withdrew thousands of oysters from the market after they tested positive for norovirus…

February 02, 2020
Blog
July 10, 2019
Chris Harvey
VP, crisis solution
When recalls are about more than consumers: Managing up and down the supply chain

When there’s a recall, consumers think of the name on the package. Often that brand is the single company believed to be responsible, and that company is the one whose reputation is diminished. Perhaps nowhere is this more apparent than the food indu…

July 10, 2019 by Chris Harvey, VP, crisis solution
Blog
February 26, 2019
Wayne Mitchell
Improving auto recall notifications with enhanced data

According to the Census Bureau, an average of 11.2% of the population changes their address annually, which means that a huge number of automobiles require updates to their registered addresses every year. Further complicating this issue is the fact …

February 26, 2019 by Wayne Mitchell
Blog
February 05, 2019
Jeremy Schutz
Improving response rates with direct notifications: How to get consumers to play ball

It’s no surprise that notifying consumers directly about product recalls is the most effective way to get dangerous products out of circulation. What is surprising is how much more effective direct notifications are, and why manufacturers and retaile…

February 05, 2019 by Jeremy Schutz
Blog
January 29, 2019
Ryan Gooley
Food Safety Modernization Act (FSMA) updates shift food safety to prevention mode

In October, the FDA released new draft guidance for the Food Safety Modernization Act (FSMA) on how to meet its seven key rules for ensuring the safety of our food supply. A month later, the nation was hit with yet another major food-borne outbreak –…

January 29, 2019 by Ryan Gooley
Blog
January 15, 2019
Matt Walker
Small recalls can cause big problems: The importance of preparation and accuracy

While recalls vary widely in their scope and impact, the truth is that there really are no small recalls. When it comes to brand reputation and consumer perception, the scale of a recall often doesn’t matter. One negative media report or one simple m…

January 15, 2019 by Matt Walker
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