10.9%
of total claims submissions identified and eliminated due to confirmed or suspected fraud
When recall volumes surge, so does fraud exposure.
The consumer products sector operates at extraordinary scale. High-volume distribution, diverse retail channels, compressed product life cycles and increasing regulatory oversight have fundamentally reshaped what effective recall management requires.
Consumer product recalls rarely unfold in isolation.
A single product issue can trigger regulatory scrutiny, retailer coordination, remedy claim surges and intense public visibility — all at once. And as remediation models evolve toward convenience-driven, digital-first approaches, a new and less visible pressure has emerged: fraud.
In high-volume consumer product recalls, even a small percentage of illegitimate claims can translate into millions in avoidable losses. At scale, fraud is rarely obvious. It blends seamlessly into legitimate participation — distorting data, complicating regulatory reporting, inflating costs and eroding program integrity at the moment brands are most exposed.
How one global manufacturer identified and contained recall fraud at scale
When a global manufacturer initiated a recall of 1M+ units, the impact was immediate.
Online registrations spiked, documentation uploads surged and contact center demand intensified. The sheer scale and speed of submissions created fertile ground for fraud.
Recognizing the risk to brand trust and program integrity, the manufacturer engaged Sedgwick Recall to embed advanced fraud detection directly into the claims journey.
The solution
Sedgwick deployed a technology-enabled fraud detection framework, allowing legitimate consumers to move smoothly through the process while automatically identifying suspicious activity in real time.
The framework included:
- Real‑time behavioral analytics: continuous assessment of every submission using forensic intelligence.
- Image authenticity verification: detection of manipulated, reused, or synthetic photos, including checks against public sources, including social media.
- Duplicate and coordinated activity detection: identification of patterned behavior across accounts, devices, and identities to surface organized abuse.
- Metadata and geo‑location validation: cross‑checking image data, account details, and IP information to identify inconsistencies.
- Device and velocity monitoring: flagging extreme anomalies, including unusually high claim volumes involving hundreds of claims from single devices.
- Probing‑pattern and abandoned‑claim analysis: surfacing indicators of automated or exploratory fraud attempts.
- Automated bot prevention: blocking non‑human activity before claims could progress.
Throughout the event, the focus remained constant: safeguard the claims journey, prevent loss in real time and maintain a frictionless experience for genuine customers.
The results
Through rigorous claim validation and timely automated intervention, the initiative strengthened recall oversight, preventing illegitimate activity from eroding financial and operational integrity.
$6.5M+
in total financial exposure prevented due to confirmed or suspected recall fraud
Why fraud detection must now be part of recall readiness
As recall programs increasingly rely on remote verification, digital submission and convenience-driven remedies, the attack surface expands.
Technology now sits on both sides of the risk equation: enabling fraud at scale, while providing the intelligence to detect and prevent it.
For consumer product manufacturers, fraud in recall events is no longer an operational irritation. It is a strategic exposure that can materially inflate cost, compromise reporting accuracy and undermine stakeholder confidence.
Protecting the consumer product industry for 30+ years
Consumer product safety is under intensifying scrutiny. Stricter regulatory enforcement, evolving compliance demands and growing supply chain complexity are converging to reshape the risk landscape.
Since 1995, Sedgwick Brand Protection has supported leading consumer product manufacturers and retailers through moments of heightened recall exposure — scaling customer engagement, upholding regulatory compliance, and safeguarding brand trust when it matters most.
Recall leadership, proven at scale:
- Global delivery at scale: 150+ countries and 50+ languages supported
- Depth of experience: 8,000+ recalls and remediation programs successfully managed
- Proven market impact: 500M+ products safely removed from the market worldwide
- Established heritage: 30+ years of disciplined, regulator-aligned recall leadership
A conversation, when it’s useful
Every recall is different, but the pressures manufacturers and retailers face are remarkably consistent.
If you are considering how your organization would manage customer engagement, claims handling and fraud detection and mitigation during a high-visibility product safety event, a short conversation can help clarify what readiness really looks like in practice.
Request a call or arrange an introductory discussion with Ryan.
Ryan Gooley
Director of Business Development
Ryan Gooley brings more than 20 years of experience in recall management, advising leading brands across industry on complex product-related incidents and events. He has played a key role in more than 1,500 recalls, withdrawals, and market corrections, helping organizations protect consumers while safeguarding regulatory compliance and brand integrity.
Ryan has guided clients through every stage of the recall lifecycle and broader crisis scenarios, supporting the disciplined execution of large-scale, cross-border programs. His expertise spans recall strategy, operational mobilization, and regulatory coordination under heightened scrutiny. Prior to joining Sedgwick, he held multiple management and operations roles.
Ryan earned his MBA from North Central College, where he also completed a Bachelor’s degree in Business Management with minors in International Studies and Professional Conflict Resolution.
Get deeper insights with our Recall Index
For more than a decade, Sedgwick’s Recall Index report has set the benchmark for product-safety intelligence—combining rigorous data analysis with an unbiased perspective on the emerging trends shaping the consumer product risk landscape.
The latest edition delivers a focused 2025 year-in-review, analyzing the structural, regulatory and economic forces influencing product safety exposure — and what this signals for consumer product manufacturers as they navigate the remainder of 2026.
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