Every recall readiness assessment should be customized to best suit your needs and help your recall management team prepare. While there is value in running your own mock recall, the most insightful lessons often come through external participation or facilitation. Whether this means collaborating with supply chain partners or inviting external experts to have a seat at the table, companies often learn the most when they seek outside perspectives and contributions.
Having managed more than 5,000 of the most sensitive and time-critical recall and remediation programs globally, we know the reality is that most poorly executed recalls involve one or two missteps that, while relatively simple, can damage a brand’s reputation for years to come. They often fall into one of three categories: ineffective communication, inadequate resources, and mishandling of the affected product. All these gaps, and more, can be identified and resolved during a strategically designed mock recall, setting you up for success when a live recall strikes.
Companies that make product recall readiness — including mock recall planning — a priority are capable of not only surviving their product safety crisis, but transforming it into a brand-building opportunity.