Authors

By Natasha Greenhill, Manager, Supply Chain Services

In claims, supply chain performance has a direct influence on outcomes. The quality of the work matters, but so does how quickly support can be mobilised, how effectively suppliers communicate and how customers are treated throughout the process.

A high-performing claims supply chain depends on a carefully selected and actively managed network of trades and specialists, with the right capabilities, capacity and oversight to deliver consistent results. This becomes particularly important when demand increases suddenly and the ability to respond quickly can have a significant impact on claims outcomes.

So, what separates a good supply chain from a great one?

Start with the right partners

Strong networks are built through disciplined selection.

Rigorous onboarding should assess financial stability, licences, insurance, compliance, workplace health and safety practices, technical capability, geographic coverage and capacity.

But the assessment should go further. Technical expertise alone does not guarantee a good claims experience. Suppliers also need the professionalism, communication skills and customer mindset required to operate in environments where people may be dealing with significant disruption or loss.

The goal is to build a network in which every supplier has a clear role, brings the right capabilities and contributes to consistent, high-quality outcomes.

The benefits of a more focused supplier network became clear when we reviewed an underperforming portfolio with nearly 100 suppliers. An analysis of 24 months of allocation and performance data identified an opportunity to streamline the network to approximately 40 suppliers. By concentrating on a core group and strengthening collaboration, we significantly improved portfolio performance and developed a highly responsive network that earned recognition from key clients for its catastrophe response capabilities.

Build partnerships, not transactions

The relationship should not end once a supplier passes onboarding.

Strong supplier networks are built on long-term relationships, open communication and shared expectations. Ongoing development also plays an important role, helping suppliers strengthen the skills and processes that contribute to a better claims experience.

A contractor may deliver excellent repairs but need support with reporting, administration, customer communication or insurance-specific processes. Targeted education can strengthen these capabilities and create more rounded insurance trades.

Investing in these relationships helps improve consistency across the network, strengthens supplier engagement and creates opportunities for continuous improvement.

Turn performance data into action

Clear expectations and meaningful data are central to effective supply chain management.

Clear KPIs across response times, repair quality, customer outcomes, compliance and safety establish a consistent framework for evaluating supplier performance. Regular reporting and scorecards help identify trends, highlight emerging issues and inform decisions about how work is allocated across the network. This visibility can also help teams identify opportunities to address delays, improve efficiency and strengthen the overall claims experience.

The value of this information depends on how effectively it is used to guide decisions and drive improvements.

Regular performance conversations allow successes to be recognised and concerns addressed early. Where improvement is required, clear action plans and escalation pathways can help get performance back on track. Consistently strong suppliers can be rewarded with greater opportunities, while persistent underperformance may require allocations to be reduced or paused.

This creates a network where performance has meaningful consequences.

Keep the customer at the centre

For a customer, the distinction between an insurer, claims provider and appointed supplier may mean very little. The contractor standing at their front door is part of their overall claims experience.

As a result, supplier performance needs to be evaluated across the entire customer experience, including the quality of the work and how effectively the customer is supported throughout the process.

Communication, professionalism, empathy and reliability are equally important, particularly when customers are navigating damage to their home or business.

Customer satisfaction should therefore sit alongside operational and technical measures as a core indicator of supply chain performance. A repair may meet technical requirements, but if communication is poor or expectations are not managed effectively, the overall outcome can still fall short.

Make governance and safety non-negotiable

Strong supplier relationships need to be supported by robust oversight.

Regular reviews and audits across quality, pricing, compliance and safety provide assurance that expectations are being maintained, while timely reporting helps identify patterns that may not be visible when individual jobs are viewed in isolation.

Safety should be embedded throughout the supplier lifecycle – beginning with onboarding and continuing through ongoing auditing and education.

Together, strong governance and greater visibility into supplier performance help organisations identify potential issues earlier, address risks proactively and maintain consistent standards across the network.

Build resilience before demand arrives

Catastrophe events can place extraordinary pressure on even the most established supplier networks, testing their ability to respond quickly while maintaining quality and consistency.

Major events can rapidly increase claims volumes while simultaneously placing pressure on local trades, materials, transport and infrastructure. Effective preparation requires organisations to understand where capacity constraints may emerge and take steps to strengthen their networks before demand peaks.

Effective networks continually assess geographic coverage, available resources and emerging risks, recruiting proactively where gaps appear. Work can then be allocated according to credentials, experience, resources and location rather than availability alone.

Building this capability ahead of time creates the flexibility to scale when demand increases without unnecessarily compromising quality or customer outcomes.

The importance of understanding supplier capacity was highlighted in one portfolio where a small, family-run business was allocated more than 500 jobs in just eight weeks. While the supplier had indicated it could manage the volume, its actual resources were insufficient to meet demand, resulting in significant performance deterioration. Despite efforts to address the issues through formal performance management, the supplier was ultimately removed from the network. The experience reinforces why capacity assessments must go beyond what suppliers report and consider their ability to consistently deliver at the required scale.

Know when a supplier no longer fits

Maintaining a strong network also requires difficult decisions.

Organisations may be reluctant to remove an underperforming supplier when coverage or capacity is limited in a particular location. However, retaining suppliers who consistently fall short of expectations can undermine quality and place additional pressure on the wider network.

Offboarding should follow clear feedback and a genuine opportunity to improve. Where expectations continue to be missed, however, quality needs to take priority over convenience.

Maintaining clear standards for supplier performance and accountability helps protect the integrity of the network over time.

A supply chain is never finished

Building a high-performing claims supply chain requires ongoing attention as demand changes, customer expectations evolve and new risks emerge. Strong networks are continually refined through disciplined supplier selection, meaningful partnerships, data-informed performance management, robust governance and proactive capacity planning.

By maintaining these standards and adapting to changing conditions, organisations can build the resilience and consistency needed to match the right suppliers with the right work, support a better claims experience and deliver reliable outcomes for customers and clients.

To learn more about high-performing supply chains, connect with our team.