forecasting 2025
AI and …
Smart usage of emerging technologies will be key
In 2024, emerging technologies including AI and robotics continued to evolve and impact how and where we work, and how industries around the world operate. Company leaders will need to prioritize smart usages of AI in 2025 and should understand how it can help their business grow. Rapid and rushed adoption of this technology will lead to new weaknesses and risks if a company is not fully prepared. With this rapidly evolving technology, it is crucial that there is an increased emphasis on training employees, managing liabilities, mitigating the increased risk of cyberattacks, and staying up to date on international, federal, and state regulations.
In 2025, organizations will continue to place emerging technologies such as AI and robotics at the core of their business strategies. These ambitions will also be accompanied by new risks, and company leaders will need to understand the vulnerabilities of these technologies, or they will fall behind.
Leah Cooper
Global Chief Digital Officer
Understand AI vulnerabilities and emerging risks
In 2025, leaders will be even more tempted to adopt and integrate AI quickly into their operations. However, company leaders need to have proper procedures and guardrails in place to ensure that the technology drives successful business outcomes without creating new and unwanted risks and liabilities. Leaders who do not have this foundation in place will struggle as new risks, weaknesses, and obstacles arise that place their employees, customers, and brand in harm’s way.
It will be imperative in 2025 that company leadership implements guidelines and best practices across all operations so their employees understand how, when and where they should be leveraging AI. Key risks that leaders need to be aware of next year include improper installation, unauthorized access, and the potential for a wide range of human errors, such as faulty programming. Sectors like automotive and the supply chain are particularly vulnerable to these factors as AI is adopted.
Finally, a vital part of AI implementation in 2025 will be supporting the workforce in understanding how this technology will serve as a complementary tool to their jobs. As leaders navigate the potential for backlash from workers concerned for their job safety and security, and customers worry about the use of AI, it is crucial that companies align on messaging, communication methods, and more before rolling out any new technology.
AI regulatory uncertainty signals trouble ahead
Company leaders need to stay updated on federal and state regulations or risk being noncompliant. Successful business leaders will also ensure that managers are properly educating their workers on all guidelines on a routine basis. 2025 will be the year that companies consider creating teams solely focused on AI, new policies, and compliance, as this technology becomes more integrated into the workplace and risks of noncompliance and misuse continue to skyrocket. Companies that have laid the foundation in 2024 to identify key use cases for AI, know how to safely and effectively implement this technology into business operations, and are cognizant of all regulatory updates and revisions will see a substantial advantage in the new year.
AI agents will supercharge productivity
Next year will see the rise of software systems or programs that put the incredible insights AI is generating from documents and data into action. These AI agents will be able to autonomously perform tasks to automate processes, make decisions, and interact with their environment. Companies will need to assess when and how they trust these agents to advance a workflow, especially those used in highly regulated, formulaic environments. Developing confidence in an agent’s ability to execute a process will require an iterative and highly monitored evolution. To get there, companies will need to incorporate AI agents into strategic planning and empower them with the data sources or applications they need to achieve task automation.
AI will increasingly be used to advance claims
In 2025, AI assistants and agents will continue to advance and become an even more prominent fixture in business operations for both companies and claims providers. Business leaders will need to understand both how AI can be leveraged to streamline their insurance and claims processes and how their claims provider will be leveraging AI as well. Leaders in 2025 need to also make sure they have coverage for any AI or emerging technology they are using in their operations. Without this knowledge of how AI works with the claims process and policy, leaders will be at risk of not having coverage in case of business interruption if the technology were to malfunction, for example. As emerging technologies take on a larger role in this industry, clients, customers, brands, and leadership need to work with their claims provider in 2025 to fully understand the role that this technology will play.
