Nikki Ceko

Nikki Ceko is an affinity and strategic partnerships specialist with extensive experience helping insurers, retailers and financial services organisations create customer-focused solutions that deliver long-term value. As Affinity Partnership Director at Sedgwick, she works closely with leading affinity partners to develop innovative, digitally-enabled claims and customer experience propositions that strengthen customer relationships, enhance brand loyalty and drive commercial growth. Throughout her career, she has built and led successful partnerships across the insurance and financial services sectors, combining deep market insight with a passion for collaboration and customer outcomes.

With a track record spanning client development, business growth and customer experience transformation, Nikki is particularly passionate about the role affinity partnerships play in creating meaningful connections between brands and their customers. She is recognised for building trusted relationships and identifying opportunities to leverage technology, data and AI to deliver smarter, more personalised solutions. A strong advocate for customer-centric innovation, she is committed to ensuring affinity programmes provide tangible value to partners, customers and the communities they serve.