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Automotive

Sedgwick’s brand protection experts work with the world's top automakers supporting product recalls, in-market remediations and aftermarket retention programs.

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Automotive product recalls and in-market remediations can have a substantial impact on all elements of the supply chain, from component manufacturers, through dealer networks, to the consumer.


The implications of a product recall range from loss of reputation to significant, potentially company-ending financial loss.

The automotive industry is extraordinarily safety conscious, meaning a large proportion of product recalls and remediations in the sector are precautionary. That trend has resulted in an increasing number and size of recalls. These are driven by factors such as automotive engineering becoming more complex with a faster speed-to-market, leaving outsourcing of research and development to first and second-tier suppliers, less time for product testing and increasing cost pressures.

As more companies move to modular designs, common product platforms and supply-chain partners, it becomes more likely that a defect on a single module or component will affect multiple vehicle platforms. The technological shift in the automotive industry towards electric and autonomous mobility will create further in-market challenges.

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Automotive Update

Product recall

Automotive product recall management

Sedgwick’s brand protection experts work with the world's top automakers supporting all aspects of their reacquisition, product recall, market withdrawal, data cleansing and analytics, funds management and disbursement, and verification and inspections programs. Manufacturers benefit when internal resources are free to focus on the core business. Sedgwick’s brand protection team handles the rest.

In the event of a vehicle recall, quick and decisive action helps manufacturers maintain compliance with relevant regulatory agencies, while also protecting brand image, preserving customer relationships and controlling costs. Without the appropriate plan, expertise and people in place, a product recall event can cause irreparable brand damage.

With decades of proven product recall experience and global capabilities, Sedgwick’s brand protection experts help manufacturers skillfully navigate automotive regulatory complexities, reducing the burden on internal resources. Our specialized knowledge in the automotive industry helps clients manage critical product recall communications — ensuring a smooth and seamless process for our customers throughout the recall lifecycle.

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Automotive remediation programs

Defective, damaged, out of specification and violative products can cause significant financial and reputational damage. With a 25-year history of managing some of the most sensitive automotive remediation challenges in the world, Sedgwick offers the resources and experience necessary to plan for and manage an event, no matter the size or location. Our end-to-end automotive remediation solutions include:

Customer and supply chain retention

Engaging and retaining customers and supply chain partners

The customer experience is a leading indicator of both current and future brand loyalty. A consistently high standard of service delivered across all platforms is essential to a good customer impression and strong brand. An intelligent communication process provides insightful and actionable feedback, quickly identify issues, and give companies the opportunity to implement remedies.

Call center support for customer and partner retention

Sedgwick’s brand protection solutions offer a diverse, integrated suite of automotive communication services that give customers immediate, concise and helpful information through all relevant channels — including multilingual call centers, click-to-call and web chat. Each call center program is created with customer engagement and retention in mind. By ensuring a single point of contact, Sedgwick’s brand protection experts build rapport and trust with customers while significantly reducing potential miscommunication and opportunities for error.

To further increase profitability, successful automotive OEMs invest in strategic data-driven marketing programs that utilize robust insights, detailed segmentation, and statistical models to drive business growth. Sedgwick’s brand protection suite of data-driven automotive marketing services includes lead generation, predictive marketing, customer loyalty programs and customer satisfaction monitoring.

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Whether you’re planning for — or currently facing — a product recall, market withdrawal or any other in-market product incident, our experts are on hand to support you.

U.S. inquiries: 888.732.3901
International inquiries: +44 (0)333 300 0901