Affinity and embedded insurance

Customers don’t distinguish between brands, insurers and claims providers. They simply expect a seamless experience.

Our affinity and embedded insurance solutions help you maintain control of the claims journey, your customer relationships and the overall brand experience. We work as an extension of your organisation, while offering you the benefits of our market-leading claims expertise and technology.

A single digital front door creates a unified experience across products, insurers and customer segments. From first notification of loss (FNOL) to settlement, customers can manage claims through intuitive digital journeys embedded within your existing ecosystem.

On every affinity and embedded insurance programme we support, we’re committed to providing:

• Digital-first customer journeys
• White-labelled, brand-aligned experiences
• Consistency across products and partners
• User-friendly self-service capabilities
• Transparent communications and real-time updates

Powered by Sedgwick’s Omni digital ecosystem, our affinity and embedded insurance solutions combine advanced technology with deep expertise in high-volume, customer-focused environments. Real-time reporting and performance insights give you greater visibility into programme performance — helping you make informed decisions, retain customers and support growth.

Our solutions help organisations enhance operational efficiency and deliver better outcomes. By simplifying processes and automating routine aspects of claims handling, we’re able to reduce your costs while improving customer satisfaction and programme performance.

We have a proven track record of success for our affinity and embedded insurance clients:

• 20-30% reduction in claims handling costs
• 80-90% customer adoption of digital FNOL
• 85% of claims resolved within 48 hours
• NPS exceeding 80